Swim-Mor Pools and Spas is a family-owned and operated company that has been South and Central New Jersey’s premier in-ground gunite pool builder since 1967. And when we say “since 1967”, we don’t just mean the company name or corporation, but the family, the ownership, the experience, the history of what makes Swim-Mor thrive, the foundation Swim-Mor was built on, and because of all of the above this is more than just a job to us.
Swim-Mor has always approached each swimming pool design and construction with the same purpose: Building beautiful, yet affordable, custom in-ground pools and spas to meet the unique needs, backyards, personal styles and dreams of each homeowner.
What sets Swim-Mor apart from our competition is that we are unique in that almost our entire construction process is done with Swim-Mor in-house crews and equipment; Pool excavation, steel rebar installation, gunite shell application, pool equipment installation and plumbing, coping and tile installation, interior finish application, and our service and warranty department are all Swim-Mor crews.
None of our competition has the control of not only the skilled craftsman and schedule from start to finish that Swim-Mor does but control over the type of individual that will be on your property. Because of Swim-Mor’s In-House crews, we are not at the mercy of or in search of the cheapest sub-contractor.
We understand that a swimming pool is a major investment; the extraordinary value that comes with owning a Swim-Mor Pool is the confidence that comes with knowing your swimming pool was built by a company who has the experience, dependability and history of customer satisfaction that has been the trademark of Swim-Mor Pools and Spas.
Customer service and satisfaction is the backbone of our longevity and growth. Word of mouth and referrals are what drive our growth and that is only possible because of the commitment we at Swim-Mor make to ensure our customer’s satisfaction.
We are always looking to find out how we can improve our company so a few years ago we implemented a program in which we received a Customer Satisfaction Survey and although we were upwards of a 97% approval rating we found one area that we felt we could work to improve…
Communication: An Important word that we found is as important to homeowners as to how beautiful the project is when it is complete. The journey that is the construction process can be stressful to a homeowner so the more informed you are of the process the smoother it will go.
Through communication between you with your pool designers, the office scheduler and administrators, job site and construction foremen we want to be able to answer your questions before you knew to ask them. We have the same goal, to get you swimming and enjoying your beautiful new custom pool as quickly and smoothly as possible.
Your pool is also backed by one of the best warranties in the industry. Along with a Lifetime Structural Warranty, we have one of the best overall warranties in the industry; covering everything from the pool equipment to the interior pool finish. To honor this warranty and to ensure peace of mind in the handling of any concerns after the swimming pool is built we have a dedicated service department that focuses only on Swim-Mor Pools. From warranty to work, educational support, to our Hassle-Free Maintenance Program, our Service Department is equipped to handle whatever you may need.
Swim-Mor Pools, unlike most of our competition, has been under the same ownership family since 1967. Some of you may have had issues with companies in the past ‘disappearing”. Not here, Go ahead, check Dunn & Brandstreet, Lexus Nexus, the BBB. Have a problem, no need to call a corporate office in another state or time zone, Swim-Mor is rooted in New Jersey and only builds in New Jersey.
Swim-Mor is also fully licensed and insured.